An Aluna Project
Produits Aluna
Elevating Coffee into Performance FuelPowered by functional ingredients. Loved for taste. Designed for modern health. Join us in shaping the next wave of functional beverages.
Aluna Protein
Aluna Protein Coffee is a redefining coffee as a health-forward ritual. Each can delivers 20g of Protein, 0 Carbs, and only 100 calories. It is designed for athletes, professionals, and wellness lovers who want energy that fuels both body and mind. With added fiber for gut health and collagen + L-tryptophan for beauty and balance, Aluna isn't just coffee it's performance, lifestyle, and wellness in a sleek ready to drink clear can.
Why ALUNA is Different
ALUNA isn’t just a protein drink with coffee flavor, it’s real coffee, reimagined with purpose. Most "protein coffees" on the market miss the mark entirely. They toss protein into a coffee-flavored base and call it innovation. But that overlooks why people truly love coffee in the first place.Coffee is guilt-free, often zero calories and gives you a clean 80–100 mg caffeine boost with a deep, aromatic experience from well-roasted beans. Whether you’re sipping a small-batch espresso or a commercial roast, coffee delivers a consistent flavor ritual.ALUNA isn’t trying to mask coffee. It’s built around it.
Coffee with Integrity
We use real espresso to keep the integrity of the coffee intact no shortcuts, no flavoring gimmicks. You don’t just taste the coffee, you experience it. And because we’ve designed it to function like a real coffee not a bulky shake. you don’t need a bottle of water and a bathroom break just to get your morning fix and protein in separately.Our Latte version is a smart replacement for the classic double-double but with a health-forward twist. It’s smooth, satisfying, and delivers a full serving of protein and fiber, turning your grab-and-go coffee into a true functional breakfast for busy professionals who don’t have time to choose between nutrition and ritual.In short, ALUNA isn’t a gimmick. It’s coffee with purpose. Crafted to preserve the reason people drink coffee in the first place, while delivering the benefits they’ve been missing.
$26B+
Ready-to-Drink Coffee market, growing 7% annually
$20B+
Protein Supplements market, growing
8% annually
White Space
No brand yet owns "Protein Coffee" Aluna aims to be what Celsius became for fitness energy drinks
Seeding Aluna Protein Coffee
- Raising $500K-1M Seed Round
- Funding prototype, pilot production & launch
- First step in owning the Protein Coffee category
Future SKU: Protein Matcha - Roadmap highlight
(Year 2 or 3 expansion)
Just as coffee has purists, matcha enthusiasts demand precision, color, flavor, grind. With the matcha market already expanding into the $4B+ space with high single-digit CARGR, Aluna's next logical SKU is a protein match that satisfies both connoisseurs and functional-drink consumers. This not only diversifies risk but accelerates brand depth in wellness beverage.
Khrystal Milot
21+ years in sales and development, 10 years as a trainer, and a lifelong passion for health and performance. A former bikini pro, Ironman finisher, and ultra-marathoner who’s summited three of the world’s Seven Summits, she knows what it takes to build, scale, and stay driven. A global foodie and coffee purist who even took a barista course, she creates brands that look good, work hard, and inspire wellness.
Michelle McHugh
A professional model with over 20 years in the fashion industry, Michelle brings a refined eye for elegance, detail, and effortless style. Well-traveled and culturally curious, she’s explored some of the world’s most beautiful destinations, always balancing luxury and simplicity. A devoted dog mom, she’s passionate about creating a lifestyle where fashion, comfort, and our four-legged companions naturally coexist.
Built with Purpose. Led by Women
ALUNA is proudly female-founded. Built by two women with decades of experience in wellness, fashion, endurance sports, corporate leadership and who’ve spent just as long living the very gap we set out to close.Between wellness and burnout.
Between taste and compromise.
Between the energy we need and the nutrition we want.
We felt it — every day — and we are NOT alone.We are creating something we couldn’t find: A coffee that wakes you up and also supports you. This isn’t just a beverage. It’s the story of many, the internal standard, and our true statement:You can have clarity, function, and purpose without giving anything up.
Let's Connect
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Thank you for your interest in Produits Aluna
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